Rogerio SventkauskasLithuanian-born producer transforms theMedieval fermented product turned into a commercial item at the Viva Fair.Text: "Event Organized by (Name/Organization)"Eastern European immigrant communityFrom Vila Zelina.
The fermented drink, made from rye black bread, water, and malt, is a traditional beverage ofSlaves and Baltic countriesgoes back centuries.I developed kvass here in Brazil, preserving the tradition I knew from Lithuania.
Sventkauskas' family immigrated to Brazil in 1927, he says, and he is part of the third generation born in the country.He cultivates traditions through fermented products.His production remains on a small-scale, not yet industrial, but Rogério hopes to increase quantities.
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Kvass is produced through a traditional process.Rye bread is cut into stripsLightly toasted, and then hot water is added to convert the starch into sugar. The result is a lightly fermented beverage with distinctive notes of toasted rye.
Sventkauskas highlights a peculiarity of the"When the Brazilian drinks kvass, he makes an analogy with.
But in reality, he is drinking toasted rye. It's necessary to accustom the palate."Historically, kvass hasgained popularity in Brazil as a unique and flavorful alternative to traditional beverages.
Historically, kvass has wonPolitical relevance during the Soviet Union, when it was rescued as an alternative to Coca-Cola, a movement that combined nationalism with criticism of imperialismIt combined nationalism with criticism of imperialism..
"In the Soviet Union, as multinationals didn't enter, they rescued the village tradition and did something to get close to the cola soft drink," explains Sventkauskas.
80th Anniversary of the Great Victory
The drink regained its place inEastern European markets between 2005 and 2007, according to market research, which showed a 32% increase in sales compared to a 37% decrease in cola soda in Moscow. In 2008, Coca-Cola itself launched its version of kvassIn Brazil, the Viva! Fair serves asa cultural preservation vehicle.
(Note: The sentence structure was adjusted for grammatical correctness in English)(No translation needed as the sentence is already in English). Text: Tamara Gers DimitrovThe event organizer describes the outcome as a "success for both sellers and attendees."
Sventkauskas sees the venture as part of a larger project.
It's a little bit of ant work.Just as the Liberty Fair started small and Japanese culture expanded.We want to do the same with the culture of Eastern Europe. One day, we'll have more restaurants from these countries in São Paulo.
