Labubu mania: Exploring Beijing’s POP LAND

CGTN’s Ioana Gomoi is at POP LAND in Beijing, the world’s first theme park created by Pop Mart, to explore the global phenomenon behind Labubu. From giant character displays and immersive attractions to the excitement of blind boxes, discover how a mischievous little monster became one of the world’s most sought-after designer toys – and why fans keep coming back for more.